Client's Communication

 

 How to Write Personalized Proposals & Close More Deals (by Aurex)

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✍️ Module 1: Understanding the Client's Mindset

Objective: Before writing a proposal, know what the client really wants.

Tips:

• Read the full job post or message carefully

• Highlight their pain points

• Notice any tone or style in their writing (formal, casual, urgent)

Action: Note down:

• Problem they're facing

• What result they want

• Keywords they used (to mirror in your reply)

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📃 Module 2: Proposal Structure Template

Structure:

1. Greeting + Custom Line

   • "Hi [Client Name], I just saw your post and found it interesting."

2. Show You Understand the Problem

   • "You mentioned that your ad campaigns aren’t converting well. I’ve helped clients in similar situations."

3. Quick Introduction (1-2 lines only)

   • "I’m a digital marketer with 2+ years of experience in Facebook Ads & SEO."

4. Brief Action Plan

   • "Here’s what I would do if hired: [mention 2-3 clear actions]"

5. Call to Action (CTA)

   • "Would you be open to a short call or chat to discuss this further?"

6. Close politely

   • "Looking forward to working together! - Aurex"

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🔎 Module 3: What Makes a Proposal Stand Out

Do This:

• Add their name (if available)

• Mention something specific from their post

• Include ONE short case study or result you’ve had

• Use simple, confident language

Don’t Do:

• Use generic copy-paste lines

• Over-explain your skills

• Write too long (aim for 150-200 words max)

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🚀 Module 4: Bonus Tricks to Win More Clients

• Add a free suggestion: "I noticed your landing page could improve its headline. I can help."

• Use a video proposal for Upwork (short Loom video = extra trust)

• Mention "Available to start immediately" if true

• Add 2-3 bullet points to break text

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✔️ Module 5: Practice Template (Fill-in-the-blank Style)

Hi [Client's Name],

I just saw your post about [describe their issue]. I’ve helped other businesses solve similar problems, and I’d love to do the same for you.

I’m a [your role] with [X] years of experience in [your expertise]. Here’s how I’d approach your project:

• [Step 1 action]

• [Step 2 action]

• [Optional: Step 3 action]

If it sounds like a fit, I’d love to hop on a quick chat.

Thanks for your time!

Best,
Aurex